Dara Ford is a women’s bespoke tailor based in London, UK. She has a unique approach to design and garment cutting honed over more than 20 years working in luxury fashion. At the heart of her business is the belief that women are beautiful in the shape they are. Her motto ’There is no perfect size, only the perfect fit’ is fundamental to her ethos. 

Having worked in the fashion industry for a number of years Dara saw all around her the unrealistic expectations put on women to look a certain way and be a certain (usually a very small) size. Working with her private clients she can now tailor garments to fit their bodies perfectly ensuring they feel confident and comfortable; enabling them to dress with ease and have an edge to their look that reflects the successful women they are.

Alongside her made-to-measure and bespoke tailoring services Dara also has a range of accessories to inspire and uplift. To find out more please visit her website at www.daraford.com