{"id":1806,"date":"2025-10-21T10:19:05","date_gmt":"2025-10-21T08:19:05","guid":{"rendered":"https:\/\/fcem.org\/fcemspace\/?page_id=1806"},"modified":"2026-04-13T12:47:02","modified_gmt":"2026-04-13T10:47:02","slug":"the-ecommerce-tribe-tribe-gen-ai","status":"publish","type":"page","link":"https:\/\/fcem.org\/fcemspace\/the-ecommerce-tribe-tribe-gen-ai\/","title":{"rendered":"The Ecommerce Tribe &amp; Tribe Gen AI"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_394174220\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-486590332\">\n\n\n\t<div id=\"col-340626069\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-519484011\" class=\"text\">\n\t\t\n\n<h1 class=\"uppercase\" style=\"text-align: center\">Kelly Slessor &#8211;<\/h1>\n<h2 class=\"uppercase\" style=\"text-align: center\">Ecommerce &amp; AI Strategist, <br \/>Retail AI Expert, Digital Innovator<\/h2>\n\t\t\n<style>\n#text-519484011 {\n  font-size: 0.75rem;\n}\n@media (min-width:550px) {\n  #text-519484011 {\n    font-size: 1rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n  <div class=\"banner has-hover\" id=\"banner-1208205015\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1208205015 {\n  padding-top: 56.25%;\n}\n#banner-1208205015 .bg.bg-loaded {\n  background-image: url(https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/Kelly-banner-01.jpg);\n}\n@media (min-width:550px) {\n  #banner-1208205015 {\n    padding-top: 56.25%;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-2017180153\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2017180153 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3>Empowering e-commerce brands with AI-driven strategies to scale reach, revenue and impact<\/h3>\n<p><strong>Kelly Slessor<\/strong> is a digital marketing strategist, AI expert, and founder of <strong>The Ecommerce Tribe<\/strong> and <strong>Tribe Gen AI<\/strong>. For more than 20 years, she has helped retailers and brands navigate the intersection of technology, strategy, and human behavior, showing them how to use digital and AI tools to drive real growth.<\/p>\n<p>Kelly has worked with leading brands such as <strong>Forever New<\/strong>, <strong>Uniqlo<\/strong>, <strong>Lendlease<\/strong>, <strong>Mirvac<\/strong>, and <strong>Uber Eats<\/strong>, while also empowering more than <strong>1,000 small and medium businesses<\/strong> to scale smarter. Eight years ago, she built one of Australia\u2019s first <strong>AI personalization<\/strong> platforms, pioneering the use of data and automation to create more human shopping experiences.<\/p>\n<div class=\"slider-wrapper relative\" id=\"slider-705426763\" >\n    <div class=\"slider slider-nav-circle slider-nav-large slider-nav-light slider-style-normal\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 6000,\n            \"pauseAutoPlayOnHover\" : true,\n            \"prevNextButtons\": true,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": true,\n            \"rightToLeft\": false,\n            \"draggable\": true,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\n\n  <div class=\"banner has-hover\" id=\"banner-879117046\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-2010188686\" class=\"text-box banner-layer x95 md-x95 lg-x95 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text box-shadow-3\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n<h3>The Ecommerce<br \/>TRIBE<\/h3>\n<p>We acknowledge the Traditional Owners of the land on which we work and gather, and pay our respects to Elders past, present and emerging.<\/p>\n<a href=\"https:\/\/theecommercetribe.com\/\" target=\"_blank\" class=\"button primary is-outline is-small\" rel=\"noopener\"  >\n    <span>Visit Website<\/span>\n  <\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-2010188686 .text-box-content {\n  background-color: rgba(255, 255, 255, 0.86);\n  font-size: 100%;\n}\n#text-box-2010188686 .text-inner {\n  padding: 30px 30px 30px 30px;\n}\n#text-box-2010188686 {\n  width: 60%;\n}\n@media (min-width:550px) {\n  #text-box-2010188686 {\n    width: 40%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-879117046 {\n  padding-top: 99.99%;\n}\n#banner-879117046 .bg.bg-loaded {\n  background-image: url(https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/the-ecommerce-tribe-982x800.jpeg);\n}\n#banner-879117046 .overlay {\n  background-color: rgba(0, 0, 0, 0.2);\n}\n@media (min-width:550px) {\n  #banner-879117046 {\n    padding-top: 500px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n  <div class=\"banner has-hover\" id=\"banner-611824797\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-128120780\" class=\"text-box banner-layer x95 md-x95 lg-x95 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text box-shadow-3\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n<h3 class=\"uppercase\"><strong>tribe <br \/>gen ai<\/strong><\/h3>\n<p>AI-Powered\u00a0Growth<\/p>\n<a href=\"https:\/\/tribegenai.com\/\" class=\"button primary is-outline is-small\"  >\n    <span>visit website<\/span>\n  <\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-128120780 .text-box-content {\n  background-color: rgba(255, 255, 255, 0.86);\n  font-size: 100%;\n}\n#text-box-128120780 .text-inner {\n  padding: 30px 30px 30px 30px;\n}\n#text-box-128120780 {\n  width: 60%;\n}\n@media (min-width:550px) {\n  #text-box-128120780 {\n    width: 40%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-611824797 {\n  padding-top: 99.99%;\n}\n#banner-611824797 .bg.bg-loaded {\n  background-image: url(https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/tribe-ai.jpg);\n}\n#banner-611824797 .overlay {\n  background-color: rgba(0, 0, 0, 0.2);\n}\n@media (min-width:550px) {\n  #banner-611824797 {\n    padding-top: 500px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t<\/div>\n\n\n\t<div id=\"gap-1656096811\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1656096811 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>Beyond her work in ecommerce, Kelly is deeply committed to <strong>digital inclusion<\/strong>. She co-founded the <strong>Digital Inclusion Project<\/strong>, an initiative focused on providing access, education, and opportunity for underrepresented communities.<\/p>\n<div class=\"slider-wrapper relative\" id=\"slider-1569200044\" >\n    <div class=\"slider slider-nav-circle slider-nav-large slider-nav-light slider-style-normal\"\n        data-flickity-options='{\n            \"cellAlign\": \"center\",\n            \"imagesLoaded\": true,\n            \"lazyLoad\": 1,\n            \"freeScroll\": false,\n            \"wrapAround\": true,\n            \"autoPlay\": 6000,\n            \"pauseAutoPlayOnHover\" : true,\n            \"prevNextButtons\": true,\n            \"contain\" : true,\n            \"adaptiveHeight\" : true,\n            \"dragThreshold\" : 10,\n            \"percentPosition\": true,\n            \"pageDots\": true,\n            \"rightToLeft\": false,\n            \"draggable\": true,\n            \"selectedAttraction\": 0.1,\n            \"parallax\" : 0,\n            \"friction\": 0.6        }'\n        >\n        \n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1770483001\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/kelly-speaking-800x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/kelly-speaking-800x800.jpg 800w, https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/kelly-speaking-400x400.jpg 400w, https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/kelly-speaking-280x280.jpg 280w, https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/kelly-speaking-768x768.jpg 768w, https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/kelly-speaking.jpg 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1770483001 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1895549312\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner image-cover dark\" style=\"padding-top:56.25%;\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"533\" height=\"800\" src=\"https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/Kelly-Slessor-533x800.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/Kelly-Slessor-533x800.jpg 533w, https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/Kelly-Slessor-267x400.jpg 267w, https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/Kelly-Slessor-768x1152.jpg 768w, https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2025\/10\/Kelly-Slessor.jpg 933w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1895549312 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t<\/div>\n\n\n\t<div id=\"gap-450461085\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-450461085 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>A regular <strong>AI commentator on Sky News<\/strong>, investor, and board advisor, Kelly continues to lead conversations about the future of retail, innovation, and leadership. She was recently named one of <strong>RETHINK Retail\u2019s 2026 Top AI Leaders in Retail<\/strong> and recognized as a <strong>Retail Expert in 2025<\/strong> for her contribution to the industry.<\/p>\n<h3>Contact Me<\/h3>\n<div class=\"social-icons follow-icons\" ><a href=\"mailto:kelly@kellyslessor.com\" data-label=\"E-mail\" target=\"_blank\" class=\"icon button circle is-outline email tooltip\" title=\"Send us an email\" aria-label=\"Send us an email\" rel=\"nofollow noopener\" ><i class=\"icon-envelop\" ><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/in\/kellyslessor\/\" data-label=\"LinkedIn\" target=\"_blank\" class=\"icon button circle is-outline linkedin tooltip\" title=\"Follow on LinkedIn\" aria-label=\"Follow on LinkedIn\" rel=\"noopener nofollow\" ><i class=\"icon-linkedin\" ><\/i><\/a><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_394174220 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n@media (min-width:550px) {\n  #section_394174220 {\n    padding-top: 60px;\n    padding-bottom: 60px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_200560030\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-small align-equal align-center\"  id=\"row-2130281130\">\n\n\n\t<div id=\"col-179208342\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner text-center dark\" style=\"background-color:rgb(74, 74, 74);\" >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1705790970\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2023\/11\/map-ico.png\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1705790970 {\n  width: 20%;\n}\n@media (min-width:550px) {\n  #image_1705790970 {\n    width: 20%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3 class=\"uppercase\">AdDress<\/h3>\n<p>Sydney, NSW, Australia<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-439161115\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner text-center dark\" style=\"background-color:rgb(74, 74, 74);\" >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1667410054\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2023\/11\/phone.png\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1667410054 {\n  width: 20%;\n}\n@media (min-width:550px) {\n  #image_1667410054 {\n    width: 20%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3 class=\"uppercase\">phone<\/h3>\n<p>+61 404 823976<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1739973811\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner text-center dark\" style=\"background-color:rgb(74, 74, 74);\" >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1386057972\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/fcem.org\/fcemspace\/wp-content\/uploads\/2023\/11\/mail-open.png\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1386057972 {\n  width: 20%;\n}\n@media (min-width:550px) {\n  #image_1386057972 {\n    width: 20%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3 class=\"uppercase\">E-mail<\/h3>\n<p>kelly@kellyslessor.com<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\n<style>\n#row-2130281130 > .col > .col-inner {\n  padding: 10px 0px 9px 0px;\n}\n<\/style>\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_200560030 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n}\n<\/style>\n\t<\/section>\n\t\n\n","protected":false},"excerpt":{"rendered":"<p><strong>Australia<\/strong><br \/>Consulting and training for retailers and service businesses to grow ecommerce revenue through digital strategy, conversion optimisation and AI-driven marketing.<\/p>\n","protected":false},"author":1,"featured_media":2011,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"categories":[78,51,63,92,61,120],"tags":[132],"class_list":["post-1806","page","type-page","status-publish","has-post-thumbnail","hentry","category-australia","category-country","category-it-telecoms","category-published","category-sector","category-it-training-and-consulting","tag-pubblicato"],"pp_force_visibility":null,"pp_subpost_visibility":null,"pp_inherited_force_visibility":null,"pp_inherited_subpost_visibility":null,"_links":{"self":[{"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/pages\/1806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/comments?post=1806"}],"version-history":[{"count":8,"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/pages\/1806\/revisions"}],"predecessor-version":[{"id":2164,"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/pages\/1806\/revisions\/2164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/media\/2011"}],"wp:attachment":[{"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/media?parent=1806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/categories?post=1806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fcem.org\/fcemspace\/wp-json\/wp\/v2\/tags?post=1806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}