Kelly Slessor –

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Kelly Slessor is a digital marketing strategist, AI expert, and founder of The Ecommerce Tribe and Tribe Gen AI. For more than 20 years, she has helped retailers and brands navigate the intersection of technology, strategy, and human behavior, showing them how to use digital and AI tools to drive real growth.

Kelly has worked with leading brands such as Forever New, Uniqlo, Lendlease, Mirvac, and Uber Eats, while also empowering more than 1,000 small and medium businesses to scale smarter. Eight years ago, she built one of Australia’s first AI personalization platforms, pioneering the use of data and automation to create more human shopping experiences.

Beyond her work in ecommerce, Kelly is deeply committed to digital inclusion. She co-founded the Digital Inclusion Project, an initiative focused on providing access, education, and opportunity for underrepresented communities.

A regular AI commentator on Sky News, investor, and board advisor, Kelly continues to lead conversations about the future of retail, innovation, and leadership. She was recently named one of RETHINK Retail’s 2026 Top AI Leaders in Retail and recognized as a Retail Expert in 2025 for her contribution to the industry.

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