A true “Entrepreneurial Spirit”; multi-tasking across the most varied of initiatives from Firexo Extinguishers to Film production and Beauty Products to BP. Karen is an energetic, environmentally focussed businessperson who communicates with ease and has an aptitude for creativity, whilst remaining commercially savvy. Whether developing brands from scratch to sale, ideas from lifeless to invigorated or projects from confused to focused, Karen will provide successful solutions in a succinct and stylish fashion with a flair for a fresh perspective.
Not only a brand owner of successfully selling brands and the developer of numerous others – Karen is able to provide insight and foresight from an environmentally conscious standpoint. Her proven ability and solution driven methods enable her to achieve desired results- meeting, and more often exceeding required aims and objectives. Whether start-ups/SME's launching or those requiring a brand step change, she will relish each challenge with guts, gusto and gratitude.
Karen also provides mentoring for individuals wanting career clarity, increased drive and structure or change
of direction; encouraging progression both personally or in their business roles. Her approach is tailored to suit the individual, helping to step back and take a different angle, often with a relaxed style and humorous twist.
Whether confused at A'level, uncertain in the final years of Uni' or stuck in a rut with working status quo'; her belief in "If you don't think you like something ...change the way you think about it!" has helped numerous individuals clarify, grow and re-position whatever their life-stage. Karen's view is that "self development" is really ones own method of growing/moulding "Brand YOU"!
Clear Brand Initiative, Cradle to Grave Marketing, Project Management, supported with advice for those wishing to take a new steer/approach, or wanting off the wall brainstorming to provide something new, commercially viable and progressive.
Areas: Marketing Strategy & Execution| Commercial Focus| Innovative Lateral Thought| Environmentally Conscious
Karen has a unique combination of skills balancing creative flair with a strong commercial focus. She brings passion and energy to any opportunity from building existing brands to start-up situations, utilising a depth of customer understanding to frame the market strategy. She is capable of truly lateral thought and delivers an innovative approach which can transform a business or brand. She is consistently pragmatic and works effectively at all levels. Karen has an unparalleled network and uses this to build strong relationships to benefit all her clients.
By Octavia Morley
Karen (AKA my Fairy Godmother) – the woman is a walking magic wand! Karen is given vague ideas, dreams, product concepts, all manner of random requests, etc., by those of us who know there could be potential yet have no idea what that potential is and how to get there. However, what we do know is that Karen will know! Karen’s quick, creative and visionary brain goes into hyper-speed assimilation mode, weaving together golden threads of ideas, people she knows, previous experience and intuition to create the fabric of a campaign; realisation of a dream; commercial delivery of a product. She is the silk purse weaver! Karen is the rare combination of a visionary who also diligently delivers the end result. With Karen it’s not just about ‘who you know’, it’s about what, where, why, how, when and who she knows.
Basically, if you have a challenge, Karen will turn it into a triumph.
By Anne-Marie Payne